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 Marketing
Like myself you are probably horrified by the ridiculous costs associated with running conventional marketing campaigns. High performing, low-cost marketing techniques can seem like an impossible dream. Not so: through email marketing that dream has become a reality for business owners throughout Australia.
Reaching your target market in a direct and personal way has never been simpler or more effective. Email marketing offers unprecedented benefits for your business, including:
· Instant responses - taking action is effortless for your customers
· Increased sales - reaching prospective customers when it counts
· More repeat business - through highly personalised, targeted messages
· Multiplying sales leads - through a self-expanding database of prospects
· Market knowledge - by monitoring responses and end-user behaviour
There is no more efficient and cost effective way of crossing the great divide between you and your customers than through email marketing. More than just the way of the future, it's already part of today's great business success stories.
Our job is to help you discover how Email Marketing can be adapted to your unique situation, and to help you implement a strategy that will help you move confidently into the next stage of your business.
It's time to stop wasting hard-earned marketing dollars on strategies that keep missing the bullseye that is your target market. Mass produced mail and advertising campaigns are:
· Expensive - with spiralling media, graphics, printing and postage costs
· Impractical - requiring intensive coordination, planning and resources
· Hit-or-miss - making results vague and difficult to measure
· Impersonal - targeted at a broad market segment rather than the individual
 Put simply, they just don't have the impact they used to, and will never give you the direct, immediate and measurable customer responses you need to effectively drive your sales process.
Not only is email marketing the most accessible marketing medium available today, it has proven to be the best performing marketing strategy of the 21st century. With average returns as high as 5725% (yes, that's a return of $57 for every dollar spent), nothing else has even come close. It's no surprise that email marketing was considered the most important advertising medium by over 80% of marketers last year.
So how exactly can your business benefit from the power of email marketing? Here's how:
1. Unbeatable cost-benefit ratio
Compared to alternative methods, email marketing is inexpensive to set up and run - you will not find better bang-for-your-buck anywhere
2. Maximises customer relationships
Continuously adds value to your customers through personalised, targeted information, deepening your customer relationship and encouraging repeat business
3. Ultra high leverage
Creates huge leverage by applying advanced, automated technologies that do most of the work for you, freeing up your time to focus on other parts of your business
4. Measurable results
Tracks customer responses and measures results, helping you fine tune your message and improve performance over time
This low-cost, high-return investment has left some of our clients running to catch up with demand as enquiries generated through email campaigns flood their inboxes. By using the right software and following a few simple guidelines this dream could become your reality within months - in some cases even weeks.
Not only do personally relevant emails secure customer trust and interest, they also boost response rates and overall sales effectiveness. With the software available today, it is possible segment your audience emails in any way you choose, including:
· Personal characteristics: Gender, age, profession, interests, location
· Buyer status: new buyers, active buyers, VIP buyers, lapsed buyers
· Buyer behaviour: prior purchases or product enquiries, previous spend amount, email open rate
Refining your campaign in this way boosts sales and helps close sales faster. No other marketing vehicle is able to produce such timely, personalised and targeted messages through access to a database of subscriber profiles.
MDGROUP has spent years accelerating our clients' sales process using tailored email marketing strategies. We offer more than just a mailing list program or newsletter template: ours is a complete strategy that combines:
· Customer relationship management
· Content development
· Email publishing and
· Statistical analysis.
Over the years we have been fortunate enough to work closely with some of Australia's most innovative and successful organisations, and over the years have developed:
· Extensive experience - meeting similar challenges for other organisations
· Specialist knowledge - of email marketing technologies and their practical applications
· Marketing expertise - targeting and refining email marketing campaigns to achieve optimum results
· Specialised tools - used to effectively implement your email marketing campaigns
· Efficient processes - allowing us to deliver cost-effective solutions
Our ultimate goal is to always deliver a substantial and predictable, measurable return on investment for all of our clients.
Building a solid, growing subscriber base is the lowest risk, highest-yield way to launch you into the next phase of your business. However, business owners everywhere are fast catching on, expanding their reach into markets ahead of their competitors.
If you want explosive customer networks but don't want to spend your marketing budget regaining lost ground, then it's time to develop an email marketing strategy that places your business as the leader in your industry today.  Social Marketing
Social media is a large-scale revolution in the way your customers communicate online. Potential buyers are communicating all over the web and in order to stay competitive, Australian companies must get involved in the conversation.
MDGROUP provides companies with social media strategy, helping them set objectives to leverage new ways of communicating with their customers and building their brand presence online.
It is important to assess your company's unique needs before attempting to implement any social media marketing campaigns. WebDynamic can conduct a full market analysis to make you aware of the market climate, opportunities and specific actions your company can take to get involved in the natural two-way conversation happening with your customers.
We provide the following services:
· Market Analysis – What communities exist online that your business can tap into?
· Reputation Management - What are customers saying about your brand online?
· Competitive Analysis – What are customers saying about your competition online?
· Content Creation – How should you approach communicating with your target market online?
· Application Creation – What widgets can be created to help build your brand?
· Blog Design
Given the buzz and increased budget expenditure into the social media space, it is important to as why should you consider a social media strategy?
· It's natural
Unlike banner ads, or overly commercial ways of advertising, engaging your customers online and letting them spread your message for you allows your website to be exposed to large communities in a natural fashion.
· Low cost and extremely high leverage
When communities and platforms are chosen correctly, the results can be exponential with avid supporters of your brand spreading your message for you.
· It's fast
The instantaneous nature of many of the social media platforms allow your company to disseminate it's communication at a rapid efficiency.
· Improve search engine optimisation
A well structured social media strategy should not only boost traffic to your website, but achieve improved search engine presence with increased number of people back-linking to your website.
There are many platforms to leverage when it comes to social media. It is important to understand which platform will provide the best result for your company's objectives. These include:
· Social Networks (Facebook, Myspace etc)
· News (Digg, Reddit etc)
· Video Sharing Sites (Youtube, Google Video etc)
· Photo sharing sites (Flickr, Photobucket etc)
· Q&A Websites (Yahoo Answers, Wikianswers)
Each medium has its own best practices and guidelines for community behaviour and participation, so it is important to have an understanding of how to approach your objectives before beginning to use any of these platforms for marketing.
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